The Conquest of Cool

by Thomas Frank

Recommended on

Will A.I. Break the Internet? Or Save It?
4/5/2024
6 books recommended

Most people remember the youth counterculture of the 1960s, but Thomas Frank shows that another revolution shook American business during those boom years. He shows how the youthful revolutionaries were joined--and even anticipated--by such unlikely allies as the advertising industry and the men's clothing business. Halftones & tables. Copyright © Libri GmbH. All rights reserved.