‘Artificial Intelligence?’ No, Collective Intelligence.
A.I.-generated art has flooded the internet, and a lot of it is derivative, even boring or offensive. But what could it look like for artists to collaborate with A.I. systems in making art that is actually generative, challenging, transcendent?
Holly Herndon offered one answer with her 2019 album “PROTO.” Along with Mathew Dryhurst and the programmer Jules LaPlace, she built an A.I. called “Spawn” trained on human voices that adds an uncanny yet oddly personal layer to the music. Beyond her music and visual art, Herndon is trying to solve a problem that many creative people are encountering as A.I. becomes more prominent: How do you encourage experimentation without stealing others’ work to train A.I. models? Along with Dryhurst, Jordan Meyer and Patrick Hoepner, she co-founded Spawning, a company figuring out how to allow artists — and all of us creating content on the internet — to “consent” to our work being used as training data.
In this conversation, we discuss how Herndon collaborated with a human chorus and her “A.I. baby,” Spawn, on “PROTO”; how A.I. voice imitators grew out of electronic music and other musical genres; why Herndon prefers the term “collective intelligence” to “artificial intelligence”; why an “opt-in” model could help us retain more control of our work as A.I. trawls the internet for data; and much more.